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Certified Digital Marketing Professional Workshop
To become Certified as a Digital Marketing Professional, participants attend an all-day workshop focused on the digital opportunities and trends available to marketers. In part-two of this process participants are challenged to make a sale to a real prospect. If you are interested in this workshop, talk to your CSS Consultant.   [more]


 

September 29 & 30 Facilitator Certification Workshop in Minneapolis
The CSS Facilitator Certification Workshop is designed to teach and then certify each participant on how to lead and facilitate both the BrainStorming for Hot Ideas and The Marketing Strategy Model sessions. Our next workshop will be held September 29 & 30 in Minneapolis...   [more]

CSS White Paper: Why You Might Not Make It
CEO Jim Hopes on the necessity of restructuring your sales department: “It’s been too easy in the past just to wait for the avail bell. It no longer rings often enough to keep us all in business—and that won’t change when this recession ends. The future of your company is riding on your ability to make the tough changes and adapt to the new realities.”   [more]

CSS White Paper: The End of the Old Media Contract
CSS Chairman Emeritus Steve Marx examines the old media contract, the new challenges faced by legacy media companies, and how legacy media can compete and win in the current advertising landscape.   [more]

The Truth About Closing
Salespeople often work themselves into a frenzy about The Close. The run-up to The Presentation involves revision after revision and rehearsal after rehearsal. The Day is preceded by sleepless nights and The Hour by sweaty palms. The bigger the price tag, the sweatier the palms and the more preemptive is the entire process of preparation.   [more]

Seconds Count
CSS has long advocated an Account List Management System which allows for more time and effort to be spent on Key and Target Accounts than on Secondary or Extra Accounts. The logic is simple: Resources should be focused where they stand to bring the greatest return, in terms of both revenue to you and results to the client.   [more]


Measurement Improves Performance
Jim Hopes on practicing what we preach!
Using Social Media for Your Local Advertisers: Part 2
Kim Willoughby on helping clients achieve results with Social Media
The Sales Edge is now (upwardly) mobile
Mike Anderson on staying “on The Edge” when you’re on the go
Using Social Media for Your Local Advertisers: Part 1
Kim Willoughby on getting started with social media
The difference between aspiration and accomplishment: A Plan
John Henley on the Annual Planning process
More on the Steps to Success
John Henley on a new course to help you review and reinforce 3R Selling
Sharing the Secrets of Digital Success
Kim Peek on Digital Sales Leaders
Top 3 Things You Need to Track Online to Increase Results
Kim Willoughby on how to help your clients get the ROI they need
Announcing: The Steps to Success
John Henley on a new course to help you review and reinforce 3R Selling
Are You Selling ideas or IDEAS?
Jim Hopes on the difference between a clever campaign and a valuable solution
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