Register |   Login 

  Search

  Get there FAST!
Fewer Clicks with
CSS Keyword

Keyword List

Workshops

White Paper

CLTP

Certified Digital Marketing Professional Workshop
To become Certified as a Digital Marketing Professional, participants attend an all-day workshop focused on the digital opportunities and trends available to marketers. In part-two of this process participants are challenged to make a sale to a real prospect. If you are interested in this workshop, talk to your CSS Consultant.   [more]


 

June 8 & 9 Facilitator Certification Workshop in Minneapolis
The CSS Facilitator Certification Workshop is designed to teach and then certify each participant on how to lead and facilitate both the BrainStorming for Hot Ideas and The Marketing Strategy Model sessions. Our next workshop will be held June 8 & 9 in Minneapolis...   [more]

CSS White Paper: Why You Might Not Make It
CEO Jim Hopes on the necessity of restructuring your sales department: “It’s been too easy in the past just to wait for the avail bell. It no longer rings often enough to keep us all in business—and that won’t change when this recession ends. The future of your company is riding on your ability to make the tough changes and adapt to the new realities.”   [more]

CSS White Paper: The End of the Old Media Contract
CSS Chairman Emeritus Steve Marx examines the old media contract, the new challenges faced by legacy media companies, and how legacy media can compete and win in the current advertising landscape.   [more]

The Truth About Closing
Salespeople often work themselves into a frenzy about The Close. The run-up to The Presentation involves revision after revision and rehearsal after rehearsal. The Day is preceded by sleepless nights and The Hour by sweaty palms. The bigger the price tag, the sweatier the palms and the more preemptive is the entire process of preparation.   [more]

Seconds Count
CSS has long advocated an Account List Management System which allows for more time and effort to be spent on Key and Target Accounts than on Secondary or Extra Accounts. The logic is simple: Resources should be focused where they stand to bring the greatest return, in terms of both revenue to you and results to the client.   [more]


Prospecting ideas taken from the headlines
Mike Anderson on new reasons to call on some new categories
Do you need a different kind of sales talent now?
Beth Sunshine on the role YOU can play in helping us to figure that out!
the role YOU can play in helping us to figure that out!
Self-centered research
Jim Hopes on understanding how your customers see you
Paid, Owned or Earned: Re-defining your media competitors
Mike Anderson on the new media landscape, from an advertiser's point of view
Flurries or frenzy?
Mike Anderson on the importance of expectations
Gaining leverage from your loyalty database
Mike Anderson on research as a level three value-added asset
If you’re Toyota (or one of their competitors), NOW what do you do?
Mike Anderson on major developments in automotive
Have You Invested in Innovation Lately?
Sophie Fry on the Facilitator Certification Workshop
Aligning strategy and tactics… and changing the course of a company
Mike Anderson on the S.W.A.T. campaign from Cox Radio of Tulsa
Focus on Quality Calls in 2010
Jim Thompson on why it's not too late to make a Quality Calls Resolution this year.
Copyright © 2009 The Center for Sales Strategy, Inc. All rights reserved.